FRUITION

Packaging Design

The client is a distributor of dried fruits, nuts and seeds. They were looking to move into retail sales and needed packaging design that translated to 3 different sizes of bag with label that will be applied according to the contents. The design needed to reflect the natural simplicity of the ingredients, while not being too specific to one product, they were hoping to come up with a way to incorporate transparency into the bag so the customer could see the quality of the contents.  The packaging also needs to comply with limitation of grocery store displays while standing out from the competition on the shelf. 


Research & Inspiration


Process Sketches / RoUND ONE


ROUND TWO


ROUND THREE


FINAL DESIGN

 
 

BAG SIZING & TEMPLATES


FINAL PRODUCT